eCommerce Marketing Startup: Where to Start and How to Do It Right?

The retail value of the global eCommerce market is projected to have an annual increase of 14.7%, which is highly lucrative considering that the market is worth over $12 trillion in 2021. The eCommerce industry is one of the fastest-growing retail industries worldwide and thus has gathered attention from the masses. More than 24 million eCommerce startups are in existence globally, and the number is continually increasing. For individuals looking to venture into eCommerce, the competition can seem daunting, which is why proper marketing for your eCommerce startup is needed.

Significance of eCommerce Marketing

Some marketers define eCommerce as a means of using promotional strategies to increase traffic for your eCommerce startup. The end goal of using eCommerce marketing is to convert the traffic received on your website to sales via paying customers. Beyond increasing website traffic and sales, successful marketing for your eCommerce startup will result in recurring customers.

There are various types of marketing strategies that your eCommerce startup can use. Examples of these are influencer marketing, SEO marketing, social media marketing, email marketing, affiliate marketing, and content marketing. Before venturing into eCommerce marketing, appropriate research should be carried out to determine the strategy that would work best for your eCommerce startup.

Tips for eCommerce Startup Marketing

1. Market Research and Select a Target Audience

Market research is an essential step in creating an eCommerce startup. A study executed by CBInsights ^[1] showed that almost 45% of eCommerce startups fail because the products they carry lack market demand. Market research provides useful insight into the strategies of competitors and the products that your target audience has high demands for. It allows you to pinpoint the weaknesses and strengths of your business before launching into sales. The market research also dissects customer behavior including, pain points and purchasing patterns. An in-depth study of the market will provide key tips on what marketing strategy will work for your target audience.

• Define a Clear Target Market and Serve Them Well

For every selected target audience, a percentage should be set aside as the core group. The core group can be called a target market and, these are customers that will benefit and respond the most to the product. These are the customers that marketing should be directed towards. The target market of your eCommerce startup are individuals that will likely to purchase over hard to convince ones.

• Build the Brand Image

The brand image involves the perception of others. It goes beyond the name or logo of your eCommerce startup, which is why it is essential to develop a brand image. A positive brand image shows that customers will return to your brand again in the sea of eCommerce.

• Decide on Goal and Budget

More than half of new eCommerce startups fail to conduct appropriate market research based on investments returns. Failing to conduct appropriate market research ultimately leads to business failure. Deciding on a budget and goal should be based on how many customers will be needed to sustain or replenish revenue after launch. The next step is to decide how much you are willing to spend acquiring a new customer. Calculating the customer goal and acquisition amount will determine how much your marketing budget is.

• Create Promotional Content

Many hear the word “create content” and jump to create just about anything. Promotional content should have visuals that are relatable and engaging. The content created can focus on how to solve customer pain points.

• Figure out How to Implement Your Marketing Plan

Depending on the size of your eCommerce startup, you can decide to invest in human capital to implement marketing plans or use eCommerce tools. The key is to figure out which marketing strategy would benefit the eCommerce startup the most.

Where to Start eCommerce Marketing and Why Choose AllValue?

The eCommerce startup industry is challenging enough without having to deal with other hiccups of marketing. With digital marketing, nothing/no one stays relevant forever. The only way to remain relevant is to stay steps ahead of the industry.

To stay relevant, it is best to know your audience before beginning a venture in eCommerce marketing. This includes researching their interests, behavior, location, and other information on their buying habits. It also helps to be confident in your ability as an eCommerce startup. In the world of eCommerce marketing, the strategy is to pull in customers without spamming them. These are adequate starting points that will set your business up for proper eCommerce marketing. AllValue is an eCommerce developer that will simplify and answer all your eCommerce marketing questions.

• The Abundance of Social Media Tools: AllValue is equipped to operate seamlessly on all social media platforms and engage in different forms of digital marketing. For marketing your eCommerce startup, all you are required to do is determine what social media platform suits your goals best.

• Value-Added Social Media Strategies: There are different means of utilizing social media and, all of them can achieve individual goals. A successful social media strategy achieves the pre-established goals of your eCommerce startup. AllValue will select the social media strategy that is the best fit for your brand. The tool then proceeds to create content that is engaging and valuable.

• One-For-All Marketing Solution: AllValue offers a one-for-all marketing solution which means that it offers different marketing strategies as a joint template. These strategies include social media, influencer, SEO, SEM, and affiliate marketing.

• Result-Driven Support System: The mission statement of AllValue is to ensure that every merchant intent on succeeding achieves their goals. In execution, AllValue associates and customer service will work closely with you to ensure that all systems are operating at optimum levels.

Conclusion

While many challenges can come with running an eCommerce startup, there is no better way to delve into the marketing world than to start. Taking the first step in eCommerce marketing will set you on the path to success in your business.

AllValue is the best first step that you can take to achieve your eCommerce marketing goals. This software tool has been in existence for over seven years and has served over 6 million customers worldwide. AllValue is a one-stop-shop for all eCommerce needs including, multi-channel marketing. For more information on how to begin your free 15-day trial, visit AllValue today!

Reference

^[1] CBInsights: The Top 12 Reasons Startups Fail. [Market Research]. CBInsights:2021.08.03. Google