Like most entrepreneurs, you also got infected by starting an online business bug. And after several days of research and deliberations, you decide on launching your online eCommerce store.

 

Well, we have some mixed news for you. The good news is that you are on the right track as the global eCommerce industry has witnessed YoY growth for several years. However, the bad news is that your online business is most likely to fail (since studies show that more than 90% of eCommerce ventures fail within their first 120 days).

 

But do not fret! We have created this eCommerce beginner guide to make your eCommerce business thrive in just 30 days.

 

Steps to Building a Successful eCommerce Business in No Time

 

The steps below are some of the best eCommerce marketing strategies that made eCommerce developers successful in a short time if followed dutifully.

 

Step 1: Build a Functional And Responsive eCommerce Store

Your store is the image of your business as it is the first contact point potential customers have with your eCommerce brand. Invest time and effort to create a responsive and functional store. One of the first things to do is to ensure you build a mobile-first store design.

 

Building and designing a mobile-first website may seem daunting. But eCommerce website builders like AllValue provide you with fantastic template selections and mobile-first designs that are lightning-fast and responsive, making your store a pleasure to visit. It also keeps customers coming back and increases your conversion rate.

 

Step 2: Utilize Social Media to Reach New Audiences

Social media has made the world a global village, so having a business without a social media presence is like being a ghost. That is why most eCommerce beginner's guide always suggests you get your store on all major social media platforms like Instagram, Twitter, Facebook, and TikTok. Doing so helps you reach new audiences and enable consumers to know more about your offerings, interact with your brand and find legitimate reasons to buy your product.

 

Step 3: Adopt Omnichannel Marketing

Omnichannel marketing is one sure way to succeed in eCommerce. Because delivering cohesive marketing messages across various channels, platforms, and devices makes your product more accessible, drives up your sales and market traffic, and boosts consumer satisfaction.

 

But it can be pretty challenging for entrepreneurs to carry out omnichannel marketing manually. Instead, a dedicated SaaS platform like AllValue makes the entire process seamless and straightforward.

 

Step 4: Promote Your Products

Many entrepreneurs make the common mistake of not taking their marketing effort seriously, especially amongst their social circles. But it is this set of people that make up the internet. They are usually those who get you your first sales and leave constructive feedback.

 

Promoting your products enable you to generate leads and make sales, and the best part is that it does not necessarily require spending money.

 

eCommerce brands can start with something as basic as getting your business on local listings, creating social media content, engaging your user base, etc. But they can also take it up a notch by running targeted promotions to reach potential consumers based on their demographics, interests, and behavioral patterns.

 

Step 5: Invest in Customer Support

If there is one thing that makes people run away from online shopping, it is the lack of customer support. Consumers would always have questions and concerns, and having a window available to address these pain points is what sets you apart from the competition.

 

Customer support does not necessarily have to be a whole ball of wax. An automated chatbot or a contact us form can do the trick, but keep in mind that customer support needs to be responsive and easily accessible. Providing both new and existing consumers a channel to articulate their problems, makes it easy for them to trust your brand and products, which nurtures brand loyalty.

 

Step 6: Only Stock Quality Products

Your eCommerce startup is only as good as its products and services. Owning a fancy website and running the most aggressive marketing campaigns can only get you sales in the short term, but what keeps consumers coming back and giving you positive reviews is the experience they have with your products. Running an online business that is sustainable and one doesn't fizzle away in 120 days requires you to deliver quality goods and services.

 

If you are a dropshipper, ensure you carry out due diligence when choosing your supplier, and the same applies to those who outsource services. Low-quality deliverables always show in products review, you get a low referral rate, and soon, nobody wants to buy from you because of the poor reviews and nasty comments on your social media pages or store. In this era, avoiding negativity is key to a successful online business, and the best way to do that is by delivering top-notch products and services.

How AllValue Facilitates Your eCommerce Journey?

Launching an online business can be hard, running it daily even more so. Although many services can help you get your online business up and running, no one delivers you value more than AllValue.

 

AllValue is a one-stop SaaS platform for all your eCommerce needs. From helping you run influencer marketing campaigns on social media to omnichannel marketing and even helping you with the most responsive site with little effort or web design knowledge. With AllValue, you gain access to the best customer support you can get, enabling your eCommerce business to succeed in the shortest possible time while expending minimal effort.