What is the Best eCommerce SEO Service to Get More Free Search?

There is a reason why the eCommerce industry is set to generate $5.4 trillion revenue in 2022. The convenience, product variety, and price of products make eCommerce the first choice for consumers.

For small and medium-sized eCommerce platform to receive a chunk of the eCommerce pie and compete against big corporations like Amazon and Walmart, they have to employ all accessible tools including, an eCommerce SEO service.

SEO is no longer an option but a business requirement for eCommerce brands. With the numerous products on the internet, your business needs a strategy to stand out. Keyword research is one of those fundamentals of SEO and can be applied once you have the right tools to carry it out. There is, therefore, no excuse to ignore SEO or at least an eCommerce SEO service as a part of your marketing strategy.

Search Engine Optimization (SEO): How Does It Work in eCommerce

With Search Engine Optimization (SEO), it is easier to make your eCommerce website more visible on the search engine result pages (SERPs). SERPs are the result pages that pop up every time we use our default browser's search bar. When you use SEO correctly, they result in high rankings for your eCommerce business in the search results. A higher ranking will lead to more visibility and web traffic for your business, leading to more users ordering your product/service. You can get high website traffic from paid search rankings, but why pay when SEO works at no cost.

To rank higher in SEO, you can use an eCommerce SEO service or do it yourself by using relevant keywords to optimize your headlines, product descriptions, metadata, user experience, and search navigation structure. Your business needs an eCommerce SEO service because it provides a low-cost means to reach more of your target audience. The biggest challenge for eCommerce businesses is getting people to visit the website. SEO rankings eliminate that problem by placing your brand at the top of search results.

Best Practices for eCommerce SEO: What to Consider?

Getting ahead with SEO goes beyond stuffing relevant keywords everywhere on your website. There are many practices eCommerce brands must take into account when optimizing their platforms for search engines.

1. Importance of Keywords

As important as keywords are, it is best to avoid overusing them. Perform adequate research on keywords can find the right keywords that pertain to your product. You can use keywords for product headlines, descriptions, alternate image attributes, and sub-headlines. Using the right keywords will increase your search engine ranking. Keyword research revolves around the cost per click (CPC), search frequency, and related search queries.

2. Watch Your Competitors

If you are unsure of what keywords to even start with, look into the keywords your competition uses. There is a high likelihood that your competitors have already done the research needed for keywords. A visit to their website will fill you in on what keywords they are ranking for and gaps that you can utilize for your website growth.

3. Customer Reviews Matter

Customer reviews have led to increased product page conversions. Customers are more likely to buy products that have genuine reviews on them. Customer reviews are often direct answers to searched questions, ultimately increasing your ranking.

Best Free eCommerce SEO Services

As we stated earlier, it is possible to optimize your brand for eCommerce without spending money on paid traffic or hiring an eCommerce developer to get your website on the top of search engines. And you can do using by utilizing some of the free best eCommerce SEO services.

1. Google AdWords Keyword Planner

Google's keyword research tool provides accurate data on keywords related to your search campaigns. The keyword planner organizes keywords, shows search volume, creates new campaigns, discovers new keywords, and determines the cost per ad for your content to rank.

2. Google Search Console

The Google Search Console is best for eCommerce SEO service for tracking website performance, analyzing consumer search patterns, and locating website errors. The search console will streamline information allowing you to choose what website pages Google should use and receive better search result listings.

3. SEO Minion Browser Extension

SEO Minion is a one-stop-shop browser extension that tackles daily SEO tasks like SERP preview, SEO analysis, Google location simulator, and broken link checker, to name a few.

4. Keywords Everywhere Browser Extension

The keywords everywhere tool is a browser extension that you add to your browser to show what people are searching for. It will provide real-time and accurate search volume information, cost per click (CPC), and related searches. As a bonus, you get data on what keywords are used by ranking eCommerce brands.

5. SEO Site Checkup

SEO Site Checkup is an all-inclusive website report generator and analysis tool. It allows you to check your websites' backlinks, analyze your competitors’ strategy, automate performance checkups on your website, and create professional SEO reports for each user.

6. Keyword Keg

Keyword Keg was developed around five varying ways to discover or import keywords. It uses keyword tools and metrics to monitor keyword frequency and related searches that provide your business with a competitive edge.

7. Answer The Public

Answer The Public is the ideal tool for eCommerce businesses who want to find curious users and develop content that caters to search intent content. It brings some fun visualization elements to keyword research and enables users to generate numerous long-tail keywords.

Conclusion

At this point, you should be able to tell that your business needs an eCommerce SEO service to achieve maximum results. SEO optimization is the way forward for eCommerce businesses looking to increase website traffic, boost sales, and stand out amongst other eCommerce businesses. SEO doesn't have to be difficult, and the above-listed eCommerce SEO service tools are the boost you need. But before you set out on SEO optimization, you might want to perform a website analysis to see what’s wrong. AllValue can run a website analysis to discover what mistakes your website might be making. AllValue is an eCommerce software that prioritizes the success of your eCommerce brand.

Begin your website analysis by visiting AllValue today!