Ways to a Successful Live Stream Shopping in TikTok

There is a new social media Sheriff on the block, and it is not Twitter or Snapchat. Rather, it is the video-streaming platform called TikTok. The social media platform recently attained 1 billion users, making it the first non-Facebook-owned app to have more than 3 billion downloads.

TikTok is a video streaming app that has found its home in the hearts of Gen Z's worldwide, but it has become more than an app that its users use to create fun dance videos. TikTok has recognized and accessed the social commerce market by including live stream commerce through which users can buy products and a platform that businesses can expand on.

Social Shopping and TikTok

Social shopping is also known as social commerce. And it is an eCommerce strategy that combines the networking aspect of social media with online commerce to reach a wider consumer base. Social shopping involves directly selling your products on social media platforms like TikTok and Instagram. The trend of social shopping is not a new one.

Facebook used it for years before it moved to Instagram. TikTok, on the other hand, is relatively new at social commerce, but the app has noticed the potential it has by tapping into live stream commerce. The driving force behind social shopping is that eCommerce businesses recognize that individuals are influenced by the purchase recommendations of their social network. In the US alone, users spend over two hours on social media, making social media a fertile ground for eCommerce. Social shopping is so prevalent because it takes eCommerce businesses directly to existing and potential consumers.

Social shopping on TikTok is a feature that allows businesses to use TikTok to promote and sell their products on the app. TikTok HQ described TikTok shopping as a "suite of solutions, features, and tools that allow businesses to tap into the power of commerce on TikTok."

As the number of time people spend online increases, it is only reasonable for businesses to tap into the market of social shopping. TikTok shopping includes a shop tag that allows eCommerce businesses to sync all the products on their website without leaving TikTok. TikTok shopping can also happen on a live stream as a part of TikTok live stream commerce.

Live Stream Commerce on TikTok

Live stream commerce on TikTok is part of the TikTok shopping experience that enables users to buy select items from eCommerce businesses during a live stream event. TikTok live stream commerce operates the same way Instagram and Facebook shopping works. The only difference is that the live stream commerce experience works using TikTok platform specifics.

The live stream commerce on TikTok works when a user who has the shopping feature on the app goes live. Once a product is shown in the video, a pin pops up, and people can click on that pin and send the item to their shopping cart, where they can purchase said items. Users can also wait till the end of the live stream event to browse through all featured items by clicking on the shopping cart pin.

Tips for a Successful Live Stream on TikTok

Making sales on TikTok via live stream shopping is a lot easier said than done, and it is common to find several eCommerce brands creating live streaming without getting close to their sales target. However, those who want to be successful can adopt the following tips:

• Have Clear Goals for Your TikTok Live Stream

It is easier to have a successful live stream shopping experience when you have actionable plans/goals for your content. Before you hop on TikTok live stream commerce event, know what you aim to achieve in the stream. Your business goals can be: to increase awareness, sell a particular number of certain products, etc. Figuring out your live stream goals allows for seamlessness in carrying out further plans.

• Structure Your Content

Structuring your content means that your content is logical and has a flow. Rather than including random products in your live stream shopping event, each product you promote should follow the goals set out beforehand. Live stream content should have an introduction, body, and conclusion.

• Make the Live Stream Interactive

One of the ways to keep your live stream entertaining and productive is by making it interactive. Consumers generally will ask questions about a product before purchasing. When you include Questions and Answers in your live stream, you give users a chance to know more about you and your products.

• Hop on Social Media Trends

Social media trends have brought underground artists to the forefront, so imagine what it will do for your business.

• Create Unique Content

TikTok is a platform filled with millions of people singing, lip-syncing, dancing, etc., but not everyone is famous for that. Each user finds a way to make their content different from what others are doing. Your live stream shopping event can sell similar products, but each should take a unique approach to promotion.

Conclusion

TikTok's influencing power is unignorable, and now with its live stream commerce feature, it can act as a lucrative sales tool for eCommerce brands. TikTok live stream commerce is one way for eCommerce brands to access a new consumer base.

Although navigating the world of social commerce can be a daunting affair, eCommerce tools like AllValue simplify the steps involved. AllValue has perfect third-party app integration that allows you to navigate TikTok live stream commerce and make sales.

AllValue offers influencer marketing and affiliate marketing tips that one can use for a smooth live stream shopping experience. Visit AllValue today for your next step to financial freedom on TikTok.