Top 5 Easiest & Cheapest Ways to Increase Online Store Traffic

As a business owner, you must come across traffic growth articles before, but this one differs from the rest. In this post, we aim to not merely drop points that could potentially increase your online store traffic but will actually do that.  Each tip that will be provided has been tested and proven to dramatically increase the amount of traffic your store incurs without breaking through advertisement costs.

The eCommerce market is a highly competitive one with over 24 million online stores worldwide. In such a competitive market, advertising costs for small business can draw in $9000 per month, but these tips we have curated are guaranteed to be the easiest and cheapest ways to increase online store traffic.

How to increase traffic to your eCommerce business

1. Create Blog Posts Around Popular Products

The global pandemic led to a rise in the amount of time we spend online. The average person spends 7+ hours consuming content which is approximately 49 hours every week. One of the easiest ways to increase online store traffic is through content creation. In eCommerce, customers look for sites that can do more than sell them products. eCommerce websites that offer blog posts often do better than businesses that don't.

This fact is due to more than 50% of online shoppers are also blog readers. The blog topics can be centered around any product that your store carries but, creating blog posts around popular products in your store is proven to increase online store traffic. The process of creating blog posts is simplified once a product to write about has been chosen. These blog posts can include product reviews and tutorials.

2. Run an Email Marketing Campaign

Email marketing is an effective strategy to increase online store traffic. If email marketing is carried out effectively, it converts prospects to customers and customers to regulars on your eCommerce store. With 3.9 billion active email users, email marketing is highly effective. Email marketing campaigns involve sending emails to prospects and customers with the specific intent of making them act.

In the case of running an eCommerce store, the intent is how to increase traffic to your eCommerce website. To successfully utilize email marketing as a campaign strategy for your store, you would have to curate your lists from people who have purchased from your store before or those who often use similar keywords found in your store in search engines. The content of emails is dependent on the email type you choose to utilize.

3. Optimize Your Store for the Right Keywords

One of the easiest but often overlooked ploys in increasing online store traffic is keyword optimization. Most articles that discuss how to increase traffic to your eCommerce website would mention optimizing keywords but never the value it holds. Keyword optimization in eCommerce allows businesses to reach their specific audience and move them from search engine results to the eCommerce store.

The average google search will produce 15 million results, and most users rarely venture beyond the second page. What keyword optimization and SEO do, when done correctly, is that it puts your eCommerce store in the top google results thereby drawing users to your online store.

Keyword optimization can be done for product pages or product categories on your store. In Keyword optimization, Keyword market research is to be conducted first then the research keywords are to be analyzed to gauge their performance against the products carried in the store. Last in Keyword optimization is the selection and utilization of the appropriate keywords for your eCommerce store. If these three are carried out correctly, the ultimate result is eCommerce traffic growth.

4. Influencer Marketing on a Small Budget

Influencer marketing is a great way to enhance an existing marketing strategy and increase online store traffic. More times than not, when influencers are being mentioned, the mind goes to big-name celebrities or influencers with 1 million+ social media followers, who often cost more money than needed, forgetting that a campaign can be run successfully with micro-influencers.

Micro-influencers are influencers with less than 100,000 followers on their accounts. The goal of influencer marketing is to get the influencer to promote your products so the followers can visit your site and thereby cause eCommerce traffic growth. Social media plays a large part in daily life now, including the products we purchase. Study shows that 82% of social media users are likely to use a product an influencer promotes.

The benefit of using micro-influencers is that it would take up less of your advertising cost while providing an audience tailored to your store. The rewards programs with using micro-influencers do not always have to be monetary based, they can come in form of merchandise or extended advertising plans where they get a commission from each sale that comes from them (Affiliate Marketing Ploy).

• Types

There are various types of marketing ploys that can be utilized to cause eCommerce traffic growth. Sponsored content on social media sites, product reviews, affiliate marketing strategies, and product/content collaborations can increase online store traffic.

Social media is a large advertising space that has over 4.3 billion potential customers. Sponsored posts are a way to take advantage of the audience of social media. Each sponsored post is targeted to a particular demographic based on gender, interests, search keywords, and likes. Product reviews carried out by influencers also increases online store traffic as it provides an inside look to the uses and effects of products in your eCommerce store.

5. Run a giveaway

Blatantly put, everyone likes free stuff! It is even better if items in a giveaway are items people use frequently or often want. But how do giveaways increase online store traffic? It is simple. In promoting your eCommerce store, the rewards of the giveaway should be focused on how many people users can get to like a post or follow your page. The giveaway terms can also be fixed on how many times a user can share the post/store and consequently provide an email address. Giveaways potentially increase brand awareness and social media followers and also boost your email list. The ideology behind giveaways lies in getting someone else to promote your eCommerce store for you in hopes of receiving an incentive.

eCommerce marketplaces hold a rich history from when they began to when they became popular thanks to eCommerce giants such as Alibaba and Amazon. Yet eCommerce giants as such rarely have to worry about eCommerce traffic growth as they are already household names but small businesses which happen to dominate the eCommerce space do.

AllValue is an eCommerce website platform designed specifically to develop global brands by providing them with the tools required to unite them with the appropriate online customer base. AllValue caters to businesses both big and small by providing each one with top-of-the-line services tailored to specific eCommerce needs, from running your eCommerce store to merchandising and site promotion all within an affordable range.

For more information on how to increase traffic to your eCommerce website with AllValue, visit our website here and begin your journey!