With over 200 million websites active worldwide and 252,000 more coming up daily, keeping your online business visible has become an uphill battle. In addition, eCommerce developers are constantly vying for the attention of users, which is forcing numerous brands to resort to paid promotions.

While large entities may be able to afford it, how sustainable is it for small businesses to keep running paid promotions?

The issue of sustainability for paid promotions is a bone of contention among eCommerce players, but one thing every eCommerce stakeholder can agree on is that brands must develop organic marketing strategies to grow their user base; otherwise, their business may come crumbling as fast as it sprung up.

This post sheds more light on organic marketing and the various strategies that eCommerce brands can adopt for rapid growth.

What is Organic Marketing?

Organic marketing is basically the strategy that helps eCommerce brands get quality traffic to their website naturally over time without resorting to paid promotions. And it primarily revolves around creating content that can take the form of blog posts, infographics, social posts, etc.

Organic marketing goes beyond just dishing out content on all your free channels and requires a systemic approach if eCommerce brands are to get the best outcomes. Some of these outcomes include:

1. Enables Brands to Grow a Genuine Audience

By exploring organic marketing strategies that deliver relevant consumer-focused content, eCommerce brands can grow a legitimate community that keeps snowballing in size. Quick sprout is a prime example of how a brand can grow through organic marketing[1]. Making their famous Advanced SEO Guide available to the public, brought lots of traffic quickly, which later made them industry leaders.

2. Relative Low-Cost

Paid promotions may put your brand on the faces of your potential audience, but they come at a steep cost. To put things in perspective, the average CPM and CPC for search in 2018[2] were $116.91 and $2.76, respectively. Small businesses are often unlikely to keep up with these large sums, but organic marketing provides a low-cost alternative for them to gain decent traffic.

3. Personalize Your Messages and Content

Nothing hits home than content that focuses on a particular audience or one that addresses a specific pain point. Organic marketing, in that regard, enables eCommerce brands to develop content meant for particular users, which can now be spread through their various channels.

4. Build Reputation and Trust

Organic marketing involves producing content that adds value to your users. Doing so sparks engagement, especially when you tend to the problems your audience is experiencing, and this can foster trust in the long term.

5. Improves Traffic Through Better Search Engine Optimization (SEO) Ranking

Content that adds value to users would always gain shares and reposts. And it goes a long way to impact your visibility on search engines positively.

Considerations to Make When Choosing an Organic Marketing Strategy

Organic marketing requires more thinking and strategic planning than lip service if your efforts are going to be successful, and they require eCommerce brands to answer the following core questions:

1. Does the Strategy Align with Your Buyer's Persona?

All eCommerce brands might want to sell their products to every consumer, but there is always that ideal buyer. And every organic marketing strategy must cater to that user; else, you might dedicate scarce time and resources without really focusing on any proper user group.

2. Impact on Your Marketing Budget

While organic marketing does not require money for promotion, eCommerce brands most often expend financial resources to develop content for their marketing efforts. Therefore, these players must find the right balance between the two aspects for long-term sustainability.

3. 3. Performance Goals

Any organic marketing strategy that fails to factor in the business's performance goals would ultimately be redundant and a waste of resources.

4. Effect on your Unique Selling Proposition

eCommerce brands must answer the crucial question of how their organic marketing strategy impacts their selling proposition because every content does not necessarily equate to good content. There are scenarios where content even does more harm to your business line than good, and eCommerce brands must think deeply about it.

Top Organic Marketing Strategies to Boost Sales

Earlier, we mentioned that every good organic marketing strategy requires more thinking than talking; but at the same time, that strategy also needs implementation, and eCommerce brands can do so through the following ways:

1. Start a Blog

As cliché as this sounds, your blog is your gateway to the online universe. eCommerce brands can use their blog to create content that educates, informs, and even entertains their audience. Doing so goes a long way to sparking engagement and improving their marketing efforts.

2. Create Video Content

Businesses can take their organic marketing efforts further by creating video content to improve their conversions significantly. Studies even show that including video content on targeted landed pages could drive conversions to as high as 86%[3]. If creating original video content is time and resources consuming, brands can repurpose blog posts into video format for a similar effect.

3. Leverage Social Commerce and Social Media Marketing

eCommerce brands should never underestimate the power of their immediate circle to harness the potential of social commerce. Brands can also find creative ways to optimize their social media content by posting at peak periods, using relevant hashtags, engaging users with appropriate replies, and a lot more, as these could help attract more users down the sales funnel.

4. Affiliate Marketing

By running affiliate campaigns, businesses can leverage the marketing prowess of other entities to grow their marketing endeavors and increase conversions. Affiliate marketing provides a win-win scenario where brands only reward affiliates for the conversions that they bring.

5. SEO

SEO is perhaps the most effective and sustainable organic marketing strategy because brands can utilize user pain points to reach unlimited potential consumers. Brands can also adopt keyword research to target specific consumers, add relevant metadata, interlink and provide quality backlinks that can help drive to the top of search engine result pages.

Organic marketing provides an avenue for brands to stay competitive in this ever-changing eCommerce-powered world, especially since financial resources are not finite. But, adequate organic marketing requires strategic planning and implementation to get the best possible outcomes, and this is where an all-in-one SaaS eCommerce platform like AllValue comes into the equation.

AllValue is an integrated eCommerce platform that enables eCommerce brands to perfect their marketing effort through organic or even paid means. AllValue leverages the robust social commerce functions, responsive website design templates, SEO tools, and many more to simplify your brand expansion journey.

Visit our website today to get started with your free 15-day trial: https://www.allvalue.com/en/.