How to Boost the Mobile Experience of eCommerce Website

In 2020, over 90% of global internet usage stemmed from mobile devices. The advancement of technology, especially mobile tech, has led to an immense change in customer behaviour towards the internet.  More and more people are ditching the confines of a desktop and are using mobile devices to satisfy their shopping desires.

As a business owner, what does that mean for your eCommerce website?

Mobile internet users are responsible for 65% of traffic on eCommerce websites, which can, in turn, lead to more sales for your business. This blog post will cover how you can enhance the mobile experience of your eCommerce website.

Importance of mobile experience on eCommerce websites

Creating a smooth and seamless mobile experience can no longer be an afterthought for eCommerce start-ups, especially with the high traffic we earlier stated in this article. But here are other reasons why it is necessary to cater for mobile users：

• Mobile usage increase: Past consumer behaviour involved customers using their mobile devices to access mobile eCommerce; as a research tool only to buy products on the desktop.

While this behaviour still works with some consumers, more are ditching the desktop and starting and ending their shopping journey via mobile internet. In recent, technology sales via mobile purchase rose to 24% from 7% in 2015.

• Increased customer potential: Mobile device usage increased by 20% in six years, with over 72.9% of consumers visiting these websites with their phones.

The best eCommerce mobile design websites with an interactive mobile experience receive higher SEO rankings than those that are strictly desktop operational. eCommerce platforms configured for mobile usage are preferred by Google thereby, appearing in more keyword searches.

An increase in Google ranking will ultimately result in your product being visible to a much wider audience.

• Customer retention: A study revealed that customers would often return to your site if they enjoyed their mobile shopping experience. Furthermore, customers will always return to eCommerce sites that are accessible and easy to navigate.

Features of an eCommerce website with a good mobile experience

As unique individuals, it can be tricky to create a mobile user experience that is perfect for everyone. What works for A will not necessarily work for B, but there is always a middle ground for eCommerce start-ups that will produce positive reviews.

Consumers want a mobile experience that offers a user-friendly interface, modern, well-organized, and seamless operations. They also want to be able to access a website and find whatever they are looking for in a short time.

Brands like SHEIN are glowing in terms of a seamless mobile experience. From the onset, SHEIN set out to be a digital store. Created for GenZ and Millenials, SHEIN's target audience spends a lot of time on their mobile devices.

In comparison, brands like Zara (founded in 1975) began with a physical location and are only recently implementing digital influencer marketing as part of their advertising strategies. The mobile experience of all eCommerce platforms should make a strong impression with consumers so that they spend more time on the platform and keep coming back for more. 

How to Improve eCommerce website mobile experience

Haven outlined the importance of a good mobile experience and even what to look out for when trying to spot an eCommerce platform with a smooth mobile experience, the natural progression for eCommerce start-ups is how they can adapt these methods to their platform. eCommerce brands must look into the following：

• Design: In terms of design, the mobile experience of your eCommerce website should combine an adaptable and unique interface irrespective of the device in use and screen size.

An intuitive web interface for mobile use increases customer productivity through smooth navigation of the site. An adaptable UI makes product presentation and smart search easier.

The design structure of an optimized mobile experience should include high-quality images for the products. Higher store engagement and conversions are linked to quality product images.

• Personalize Experiences: Personalized consumer experience can tilt the scale in how effective the mobile version of an eCommerce website is. eCommerce brands can take advantage of push notification services that mobile devices offer to provide rewards programs and discounts.

• Personal discounts and rewards: Most brands approach shopping discounts with a general view, but eCommerce brands that want to stand out can take a different stance.

Customers will return to websites that they know will offer them discounts based on their shopping needs/wants. It can come as an email marketing campaign or customized mobile site promotions.

• Buyer shopping history: Remembering shopping history and site operations based on location are ways you can personalize a customer's experience. Besides the fact that more customers are willing to purchase products from eCommerce websites that offer personalized experiences via their mobile sites, research by Segment shows that 44% of customers will return to sites that remember their shopping history.

That being said, brands must adapt their eCommerce platform to track and remember shopping history to improve the probability of making sales.

• Location and Payment: Creating a global product that is yet localized for audiences irrespective of their geographical location enhances the user experience.

To paint a clearer picture, a PayPal survey reported that 76% of respondents prefer to make payments in their local currency. Therefore, a good platform experience would involve appealing to this demographic majority.

Any brand that is still undecided about the benefits of eCommerce platforms built for mobile devices should take another look at the statistics. More brands are improving on their user's mobile experience, and it is clear to see why. If you cannot handle the upgrading process, outsourcing is your best bet, especially to a SaaS platform like AllValue.

AllValue is an eCommerce software tool designed to optimize your eCommerce website design, increase eCommerce traffic and conversions. AllValue's vision is built around keying into eCommerce brand goals. From website creation to delivering a robust merchandise purchase platform and ensuring smooth payment for transactions, AllValue handles it all.