Google Adds Shop Selection: Best Chance to Drive eCommerce Website Traffic

The eCommerce industry has experienced more growth than industry specialists expected and, that can be attributed to its easy adaptability to new trends. For example, the increase in mobile device usage led to the emergence of social commerce. Brands like Google noticed how mobile phones have become the first choice for users and have joined in with their features like "shop selection."

Goggle's new feature might just be the new key your business needs to increase your eCommerce website traffic. In a statement released by Google, they stated that this feature was only available on mobile devices and that it targets only US-shopping-related queries; the main reason the Shop Selection was created was to increase customer satisfaction by “presenting more seller options to users on Search.”

What is Google Shopping, and How Does It Benefit eCommerce Stores?

Have you ever searched for something on Google only to arrive at the product information but not the product itself? In its effort to continue being consumer-focused, Google launched Google Shopping. The Google shopping service allows users to compare prices on different websites while browsing through produced search results.

Google shopping allows consumers to find the best deals for their search at every point. To use Google’s shopping feature: users just have to enter a product name or keyword into the search bar. The search will bring results from different retailers with price comparisons. Users can then pick a retailer of their choice and click the results to view more information on the products and purchase what they like.

Google describes its shopping features in three words: Fast, powerful, and comprehensive.

• Fast: search results on the shopping feature are produced almost instantaneously with relevant links and information on the stores that sell the products.
• Powerful: Google has one of the best and most intense search technology and, its application to Google shopping produces accurate product information from online stores all over the web.
• Comprehensive: the list of products generated in the search results ranges from the typical to the most unique.

For business owners looking to increase their eCommerce website traffic, Google's shopping feature is a feature that should blend into marketing strategies. Google shopping currently shows three to ten retailers based on their organic search rankings. eCommerce sellers who rank low on search results can adopt the paid option to have their products featured on it. Product listings can be submitted to be included in Google's database, but the products must meet the criteria.

Follow these steps to increase your eCommerce website traffic using Google shopping:

1. Create a Google Merchant Center account
2. Ensure you have crisp, clear, high-quality product images
3. Gather and include product feed data
4. Connect your Google Adwords account to your merchant center account
5. Create an effective shopping campaign
6. Include bids on your shopping campaign
7. Schedule the campaign
8. Build ad groups

There are 5.4 billion searches on Google daily. The daily influx of users to Google shows that businesses have a higher chance of increasing their eCommerce website traffic with Google. The top tips for eCommerce brands who want to use Google depend on:

• Using the right keywords in your product feed and headlines
• Ensuring that your product images are of high quality
• considering your user experience
• While priming your products for SEO is great, remember that your product information is for customers who want answered questions.

How to Use Google Shopping to Increase eCommerce Website Traffic?

Earlier, we gave a concise listing of how brands can grow their eCommerce website traffic and, we will go into detail on these steps, beginning with;

1. Get on Google Merchant center: The Google merchant center enables merchants to upload and update their product information. It is essentially a product and product information account. Merchants can list the products on the center which, is easy to navigate and set up. Remember that sellers need to create an account before using the merchant center.

2. Add your product and update product feed: We advise that product images are clear and have high quality before updating the product feed. The product feed in the merchant center lets Google in on information on your products. Businesses that don’t use updated product feed can’t grow their eCommerce website traffic. The product feed provides Google with needed information to find and display the right product in search results. Click the product feed icon in the merchant center and select the blue "+" icon to update the product feed. Fill in the required information and save the results to update the feed.

3. Create a Google shopping campaign: before creating a shopping campaign, ensure that you have linked your Google Adwords account to the merchant center. The Google shopping campaign allows merchants to advertise their products seamlessly.

4. Target and Optimize campaign: this section of your Google shopping campaign targets who will see your products and which one of your products users will see. Begin by selecting the locations that your ad will target. Once you set the location, choose the running period of your shopping campaign.

Conclusion

The introduction of Google's shopping selection and the campaign is beneficial to eCommerce merchants wise enough to get in on it. With 90% control of the global search engine market, Google shopping is sure to increase the eCommerce website traffic of merchants.

AllValue is an eCommerce software tool fitted with the tools needed to set up a Google shopping campaign. AllValue has an in-depth third-party integration feature to simplify your Google shopping setup.

At AllValue, your business goals matter. Visit AllValue today to learn more about our Google shopping features.