Fortune in TikTok: TikTok Overtakes Google as Most Popular Site

 

 

The online space is currently dominated by mobile users, with most people using their phones to access apps like TikTok. Since 50% of worldwide internet traffic comes from mobile users, companies that are not embracing social media marketing would be left behind.

 

The world, is at the same time, switching to more video-based content over images and text, which also accounts for why TikTok overtook Google. Let's not forget the pandemic's effect on the rise of TikTok. According to a report by Cloudflare, global lockdowns introduced the newer generation to TikTok, helping it move from the number 7 spot in 2020 to number 1 in traffic terms in 2021.

 

 

 

TikTok: Growth Rate, Trends, User Stats, Downloads, Features, And Updates

 

For clarity's sake, the app we all know and love as TikTok is called Douyin in China where it was launched in 2016. The popularity of Douyin in China made ByteDance (the company in charge of TikTok) launch TikTok to the international market. If you have ever wondered how did TikTok grow into the popular site, then here is the answer:

 

• TikTok acquired the already popular app, Musical.ly putting it in front of a wider audience.
• Cloudflarestudied internet traffic before the pandemic hit and after it hit. The study shows a steady growth rate in internet traffic after the pandemic, including the rise of social media applications such as TikTok.

 

Before the pandemic and during, TikTok downloads increased from 693 million downloads in 2019 to 850 million downloads in 2020. Globally, TikTok has been downloaded 3 billion times and has a 457% year-on-year (YOY) revenue increase. In 2019, TikTok was worth $350 million, which shot up to $1.9 billion at the end of 2020 (thanks to the pandemic).

 

TikTok also witnessed an increase in users progressively since 2017, when it had 65 million users and now has 1 billion annual users. From the user demographics front, most of TikTok’s 1 billion users are in Southeast Asia and North America, respectively. The highest download rate of TikTok occurred in the first quarter of 2020 in the height of the pandemic with 315 million downloads.

 

TikTok is used by different people from; under 18- 39+, but the highest user statistics for TikTok is in the hands of the 19-29 age bracket, who account for 35% of TikTok users. If we were to look at this from a gender point of view, 59% of the use of TikTok is dominated by female users, 39% male, and 2% other.

 

*majority of statistics listed above were sourced from Business of Apps.

 

TikTok is a short-form video application where users can create video content of their choice. Most users begin with lip-sync videos, singing videos, dancing videos, and even tricks utilizing trends on the app. TikTok noticed the social commerce trend and joined in with its TikTok shopping feature. The TikTok shopping feature includes an online store that functions using social commerce, where users can buy products directly from their TikTok account and a live-streaming shopping event.

 

Users can have voice-overs, duets, pin comments, stitch videos, reply to comments with videos, and much more on the application.

 

The Future of eCommerce and TikTok

One of the factors that make TikTok such a successful app, enough to surpass Google, is how it has catered to Gen Z from the behavioral point of view, Gen Z is clearly choosing mobile devices over desktops.

 

TikTok also focused on the short attention span of users and their interest in video content over images. TikTok set out on a different approach by taking pointers from already existing apps like Instagram and YouTube but combined it with short-form videos to pique users' interest.

 

Consumers are not only using their mobile devices for as much as they possibly can; they are also spending more time on social media applications. eCommerce developers that wish to be relevant and stay competitive should take advantage of social media marketing to reach a wider audience at little cost.

 

Social media is not departing any time soon, and the emergence of social commerce proves that. Applications like TikTok have made it easier for product marketing on social apps, and for this reason, eCommerce businesses must therefore optimize their websites and content for mobile and social use. Otherwise, they would spend precious time and scarce resources chasing their competitors.

Conclusion

TikTok surpassing Google the amount of traffic generated clearly shows a paradigm shift occurring in terms of internet users' behavior. And brands that can quickly jump on this trend and utilize the potentials of social commerce would reap significant rewards. What better way is there to activate the gains of social commerce for your eCommerce business than with AllValue?

 

AllValue is an eCommerce software tool created to bring together all aspects of eCommerce and digital marketing. This combination is to help you achieve your business goals with ease. Some of the features on AllValue are marketing, online store creation, promotion, website management, product import, and transactions. Social media marketing is the future of eCommerce, and with AllValue, your business is on its way to success.