All You Should Know About eCommerce Trends in 2022
2022-11-08 17:08:49
If you
create eCommerce website but do not adapt to the ever-evolving state of the global eCommerce industry, then you are headed for demise. Staying up to date with the dynamic eCommerce trends is not an option, but a requirement for a successful business.
The center of eCommerce is the consumer. If COVID-19 has taught us anything, it is that consumer behaviors are unpredictable. Therefore, your business model should adapt to the changing consumer behavior that creates eCommerce trends.
eCommerce has been a huge success worldwide. Data from the United Nations Conference on Trade and Development (UNCTAD) for global eCommerce statistics show that global sales reached $5.6 trillion in the third quarter of 2021, and Statista projects that global eCommerce growth will be by at least 50% for the next four years.
Online shopping are booming! More importantly, developing countries now make up almost half of all eCommerce sales. In 2014, that number was only around 27%. A quick look at how various nations rank for eCommerce readiness globally shows that developing countries have improved their business environments by increasing internet capabilities and using more technologically advanced phones. This surge is good news for consumers in those countries. And it also means you can grow your business by considering these markets when you expand your online presence internationally.
eCommerce Landscape in 2022
Resilience was probably the most significant eCommerce trend for 2022. While others were trying to move from the effects of the pandemic, eCommerce thrived. The pandemic, growth of social media, and new technologies have all accelerated eCommerce trends and contributed to record growth. For example, total eCommerce sales in 2021 were $870.8 billion, which was a 14.2% increase from 2020. Despite the COVID-19 pandemic, the retail industry has proven to be quite resilient in 2022.
eCommerce trends in 2022 included:
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High competition surge with the eCommerce industry growing by 32%
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The rise in shipping costs caused delivery issues for small and medium businesses (SMEs)
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Privacy changes resulted in the development of new marketing means by companies
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Third-party marketplaces had more stake in the industry than SMEs
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Social media and mobile commerce marketing took center stage
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Social commerce became an offering by the top social media platform
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Online retailers offer more services than previously suggested to keep up with the demand
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Prioritizing customer support
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Offer subscription packages for mobile users
The COVID-19 pandemic has significantly affected every industry across the board, but perhaps none more than eCommerce. As businesses closed their doors and people stayed home, eCommerce saw a massive activity spike. According to Statista, online spending has risen 32% yearly since the beginning of the COVID-19 pandemic, which documented the global eCommerce growth.
And although consumers spent a record $9 billion online in the United States on Black Friday 2020, Cyber Monday brought in $10.8 billion in sales — an all-time high for the one-day online shopping holiday. eCommerce trends proved that the industry was here to stay through 2021. While COVID-19 has considerably impacted businesses worldwide and driven them to adopt an eCommerce model, many other factors contributed to its growth, like growing internet capabilities and social media use.
Direct to Consumer (DTC) Trend Forecast for 2022
We see more consumers eliminate the middle man and shop directly from brands. This elimination has led to more eCommerce businesses emerging, focusing on connecting directly to consumers.
Startups have long embraced the direct-to-consumer (DTC) model, but the pandemic has accelerated this shift by creating an entirely new generation of digitally native brands. As more consumers gravitate towards DTC brands, traditional retailers respond by beefing up their omnichannel strategies and focusing on eCommerce. More eCommerce trends that we can expect to see are:
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More augmented reality and virtual reality popups to increase the customer shopping experience.
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More data policy changes that will lead to zero – limited access to consumer information that benefits targeted ads.
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Increase in the number of businesses adapted to mobile commerce.
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Higher chatbots presence aimed at increasing customer relations.
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Increased customer response to video marketing over photos and text.
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Adaptive payment structures over regular card and cash transactions.
Grow Your Business with AllValue: How We Can Help You?
We, at AllValue, are a platform that caters to the entire eCommerce experience, from website creation to SEO and even influencer marketing, all to enable eCommerce merchants to derive better economic outcomes.
In today’s world of digital transformation, technology has disrupted every industry. Retailers need to keep track of the dynamic consumer patterns through big data and artificial intelligence technologies to drive value in their businesses. With these innovations, retailers can better understand customer preferences and behavior, enabling them to create a more personalized shopping experience that keeps their customers coming back.
Final Thoughts
At AllValue, we specialize in helping businesses grow as an eCommerce hosting platform, including staying updated on eCommerce trends. Our
eCommerce web design services are flexible and scalable, which can fit in your business whether you just starting out or needs to pivot because of poor sales.
With fair
cost to build eCommerce website, our AllValue Platform can be tailored to fit the specific needs of your business. Our integrated technology allows you to manage the entire lifecycle of their product, from manufacturing to distribution. It also allows you to integrate new technologies seamlessly into your existing systems. Our cloud-based platform provides access to a suite of tools and services designed to help businesses succeed in today's competitive marketplace.
For more information on how to join the winning team, visit
AllVaue!
