Affiliate Marketing on TikTok in 2022 How to Earn Profit

2022-11-08 17:28:08

As an app, a social platform, an AI, a hardware manufacturer, Tiktok is many things to many people, including the fastest growing social media platform. Tiktok has been downloaded three billion times and has one billion monthly active users. And there’s a good reason for that: the app is fun. But as a creator, affiliate marketing on TikTok helps you monetize this global social app.

Affiliate Marketing on TikTok in 2022 How to Earn Profit

TikTok and Social Commerce

TikTok is a short-form, video-sharing app that allows users to create and share short videos on any topic. It has become the world’s fastest-growing social media platform, surpassing Facebook, Instagram, and Snapchat in downloads.

The app owned by ByteDance has been downloaded at least 300 million times in the U.S. and Europe combined. ByteDance first launched Douyin for the Chinese market in September 2016, and in 2017, ByteDance launched TikTok as the international version of Douyin.

The rise of social commerce in the past few years is no coincidence. With social media platforms such as TikTok, Instagram, and Pinterest, having more significant roles in many consumers' lives, brands need to adapt to these new ways of marketing their products. In addition, TikTok has become a hub for shoppers, influencers, and brands to promote and sell products all on one platform.

TikTok’s growing influence in the social commerce sector can be attributed to the ease of discovery and accessibility that it offers its users. The platform's 'For You' page algorithm acts as a personal shopper for each user based on their interests and provides a curated selection of videos tailored to maximize engagement. This results in an endless stream of fresh content that fits into each user's specific interests, making the platform more exciting for users to explore. As a creator and brand, it becomes easier to see why affiliate marketing on TikTok is something to consider.

Affiliate Marketing on TikTok: Why Does It Work?

When it comes to the type of content and the content creators TikTok is filled with, TikTok becomes fertile soil for affiliate marketing. TikTok's creators are characteristically quirky, silly, and not afraid to throw themselves into their videos. They also tend to be particularly transparent about the products they're buying and what they like. When these potential affiliates recommend a product or service on TikTok, it can come off as trustworthy, even if an affiliate link is involved.

Many users have become adept at finding ways to work with brands they love in a way that feels authentic and natural. For example, when users create challenges, they often tag the brand that inspired the challenge in their video; these brands can then share the content on their own social media pages (reaching a much wider audience) and direct them into their eCommerce design. By adopting eye-catching eCommerce web design services, the brands can further turn leads into sales.

In addition to getting exposure for their brand, companies can also use this kind of interaction to collect valuable data about who their fans are — and which of them may be influencers worth working with in the future. This can help brands connect with fans in a more personal way. The whole thing feels like a collaborative effort between creator and company— and never like an overt advertisement.

What is TikTok Affiliate Marketing?

The TikTok influencer marketing scene has been picking up steam over the past year, and it’s only getting bigger. This is partly due to the platform’s popularity and because of TikTok's approach to affiliate marketing.

TikTok affiliate marketing is a revenue-sharing partnership between the product creator (brand) and the influencer. The influencer promotes the product to their audience and receives a commission on each sale through their unique affiliate link.

Affiliate marketing has been around since the beginning of online shopping. Essentially, an affiliate marketer is a person who earns a finder's fee for bringing a customer to a website. The most common affiliates are bloggers and social media personalities (in this case, TikTok influencers) who are compensated when someone clicks on the link they provide and makes a purchase.

TikTok users are paid to promote products through the platform's Affiliate Program for creators, similar to the programs offered by companies like Amazon. Users who join the program are given links to brands' websites and receive commissions when their followers click those links and make purchases.

Each creator's commission percentage from each sale depends on the promoted product and the terms negotiated with the brand. Affiliate marketing and affiliate marketing for TikTok is a win-win situation because brands get to increase their exposure. At the same time, TikTok users/influencers who are part of the affiliate program get paid.

How Can AllValue Help You with Affiliate Marketing on TikTok?

As an official partner with TikTok, AllValue offers a full range of services, from creating eCommerce website to promoting brands via different channels, to helping you get the most out of your affiliate marketing experience. The SaaS platform will work with you to create campaigns that will develop and sustain a stream of revenue growth.

This is accomplished by using an effective combination of services like;

Keyword research and analysis

Competitive analysis

Comprehensive strategy planning and execution

Onboarding of new advertisers.

With AllValue, affiliate marketers can seamlessly distribute their video ads across TikTok and other social media platforms like Facebook, Instagram, YouTube, etc. You can also display your ads on thousands of websites across the world.

Using AllValue’s targeting technology (which uses hashtags and keywords to target users), you can reach a broader audience just from one video ad. In addition, AllValue provides their clients with insights on where their video ads are performing well and recommends strategies to improve their campaigns.

Guides to Affiliate Marketing on TikTok

One of the first things you need to know about TikTok is that it’s more than a fun place to watch videos. It's also an essential social media platform for brands and influencers. In fact, according to data from Forrester Research, half of U.S. consumers now say they follow brands on social networks like Facebook, Twitter, or Instagram.

TikTok's demographic is mostly Gen Z'ers, who are skeptical of traditional marketing tactics like influencer endorsements, making it difficult to market anything. But there's an upside: They're also willing to spend money on brands they trust. This means it's essential to keep these customers engaged with genuine and relatable content - the key is not coming across as overly promotional.

The first thing to do is identify a service or product that appeals to your target audience.

Use your videos to show off the products you're promoting.

Tag the company in the video so they can share it on their account.

Make sure you have a link in your bio where people can go to buy what you're promoting.

Add an affiliate URL in your content description

Promote URLs/ coupon codes in your videos

Create an affiliate program so that others can earn money by promoting your product.

Partner with AllValue or an influencer network to get exclusive affiliate marketing links.

Some examples of successful affiliate marketing on TikTok are:

TikTok star @faithndrums has over 1 million followers and is known for sharing her drumming videos on the app. However, she also uses affiliate marketing by posting short clips with outfits and props from various brands like Adore Me.

@kaiylaalexis has 160,000+ followers on TikTok, where she shares hair-related videos. Her short clips are filled with affiliate links from various hair companies that she uses. She also has a redirection link on her page for followers to visit her other social media pages and the websites of brands she promotes.

Pros and Cons of Affiliate Marketing on TikTok

Like all mainstream social media platforms, TikTok has its up and downsides, especially when it comes to affiliate marketing, and we can summarize them into the following:

Pros:

TikTok has the highest audience rate currently on social media, which means a broad audience can see your products.

You do not need to “know-how” to create videos; the process is straightforward.

It is a free social media platform that won't eat into your marketing budget.

It is easy to use from any location, so long as there are no location-based restrictions or censorship.

Cons:

You need to be creative. As much as your video stands a chance to be seen by a large audience, you have to remember that other people are hoping for the same thing. Your video needs to be creative enough to attract and keep your followers’ attention.

To rake in large commissions, you need a large or at least loyal following.

TikTok does not allow users directly post affiliate links unless they have a business account.

Final Thoughts

TikTok affiliate marketing is an easy way to get ahead and start making a decent income with social media. But it is not only limited to individuals; brands can also utilize TikTok affiliate marketing to advance their marketing efforts, especially when they utilize AllValue.

AllValue’s affiliate marketing platform helps you expand your reach on TikTok by connecting you with a network of influencers who can share your brand's message with their followers.

With AllValue, influencers create videos that showcase your product or service before sending them to their followers. Affiliate marketing on TikTok is a win-win situation for all parties involved. Brands only pay commissions on sales generated from links because AllValue will keep track of each sale. AllValue is one eCommerce software that genuinely cares about bringing value to its users. Visit the website for more information on the cost to build eCommerce website from scratch and how to occupy the market one step ahead of your competitors.