2022 Marketing Calendar: Sample Business Plan for eCommerce Startups

Product marketing, when done right, can influence buyer behavior drastically. The global eCommerce industry has steadily increased for the last 15 years. And new platforms like social media and mobile devices have spurred this rise, with projections still trending upwards.

A report by Goldman Sachs predicted that the total eCommerce spending would exceed $5.6 trillion in 2022. The increase in revenue will only matter to companies that have devised sample business plans for eCommerce, especially those catering to customer needs.

Incorporating mobile and social commerce in your eCommerce marketing strategy can lead to an increase in revenue, and we shall tell you why. Half of the world's population will hop on the internet in 2022, and businesses that don't take advantage of these potential customers will surely fall behind the competitors.

Beginning your marketing strategy with a plan sets you apart but, if you do not know where to start, we will cover the best sample business plan for an eCommerce startup.

Best Practices when developing a Marketing Calendar

Creating a marketing calendar that works and is actionable requires adopting practices that work in tandem with the realities of eCommerce marketing. Here are some practices to adopt.

1. Define Your Goals

Creating a marketing calendar without a goal in mind can be counterproductive for your eCommerce business. Before creating your marketing calendar and content, your focus should be on:

• What: what are you creating content for
• Who:who are you creating content for
• How:how are you creating the content

Having these goals beforehand makes it easier to create content as you know the purpose for which you are working. Planning becomes smoother when all team members are aware of the end goal.

2. Identify Your Marketing Strategies

Once your business has established its goals, the next step is to determine what marketing strategies are best suited to carry out said goals. There are various marketing strategies well suited for eCommerce businesses. Each can produce different results. Check all marketing strategies against goals you plan to achieve (conversion rates, awareness, leads, etc.) and see the best fit for your business.

3. Map out Your Target Audience

As part of identifying your business goals, you determined those who are the right fit for your products. Next, research their purchasing behavior, related interests, frequent queries, and search keywords to know how they respond to your business's marketing strategy.

4. Choose Important Dates

A marketing calendar (strategy) should be comprehensive; even the details like dates each strategy will begin. A great way to employ the marketing calendar is by selecting important days: like public holidays or holidays pertinent to your target audience, to launch new campaigns.

A Simple Market Calendar

Creating a marketing calendar can sound much easier than it is, but that's why sample business plans for eCommerce startups exist. These sample business plans for eCommerce startups often provide a template structure for what marketing steps you can take in your business.

JANUARY

• Increase customer engagement about a new product with product teaser content
• Utilize social media content to get consumers talking
• Send out Happy New Year messages

FEBRUARY

• Hone in on public holidays and create campaigns around them:
• Valentines’ day.

MARCH

• Share discounts with St. Patty’s day campaign or Mom and Pop store day

APRIL

• Create content around spring break holidays to increase traffic to your website

MAY

• Monitor the progress of existing campaign tools in the first quarter and adapt changes as needed
• Create a teacher’s appreciation campaign with customers nominating their favorite teachers to get a prize
• Optimize user experience by customizing website interface to users

JUNE

• Create summer based campaigns with influencers showcasing new products for the summer

JULY

• 4th of July blowout sales to show patriotism

AUGUST

• Analyze marketing strategy for the last quarter of the year
• Begin to draft plans for the end of the year holidays
• Create holiday centered promotional events

SEPTEMBER

• Engage with customers by creating Labor day content like blog posts and reels.

OCTOBER

• Halloween promotion with customers showcasing their Halloween looks using your products to win a prize.

NOVEMBER

• Lock in for thanksgiving, black Friday, and cyber Monday sales

DECEMBER

• Promote Christmas and Hanukkah specials by engaging customers via emails and social media
• Analyze the marketing strategies results employed throughout the year and see how to fix issues against the new year.
• *This marketing strategy was curated in line with American holidays but can be altered to fit your country’s holidays.

Conclusion

Winston Churchill once said; He who fails to plan, plans to fail. And that saying rings true for businesses without a marketing schedule. The above is a general sample business plan for eCommerce startups and can only provide limited results. To figure out what marketing schedule your eCommerce business needs, visit AllValue.

AllValue is a one-stop-shop for businesses looking to maximize their efforts in eCommerce through social and mobile commerce. AllValue provides regimented marketing schedules unique to your business for omnichannel marketing. Step up your marketing plan with AllValue.